What does SEO stand for? Search Engine Optimization. What does SEO mean? Do what Google says. SEO is not magic. Nor is it something you should have to hire someone to do as a separate function. Every website should be designed with SEO in mind because what Google wants is the same thing humans on the internet want: relevant, current information displayed in a clear, organized fashion.

Google defines your online business identity. Take control of how Google is branding you by answering the call of your Google My Business listing – look it up, claim it, respond to reviews and questions, add photos, posts events. This is the single most important piece of your web presence.