Know Your Audience: Stalk Them on Social Media

Who are you talking to? You can’t craft a message unless you know who’s going to read it. While audience demographics are a good starting point, you’ll have a clearer picture if you build profiles with real life humans — either people you know or people you research on Facebook. It’s not creeping if you call it market research!

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Internet Marketing Steph Dunn Internet Marketing Steph Dunn

Google My Business Is Calling

Google defines your online business identity. Take control of how Google is branding you by answering the call of your Google My Business listing – look it up, claim it, respond to reviews and questions, add photos, posts events. This is the single most important piece of your web presence.

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