What does SEO stand for? Search Engine Optimization. What does SEO mean? Do what Google says. SEO is not magic. Nor is it something you should have to hire someone to do as a separate function. Every website should be designed with SEO in mind because what Google wants is the same thing humans on the internet want: relevant, current information displayed in a clear, organized fashion.

I will not submit my email address because you took over my screen. Give me a reason, and please please let me see the stuff on your website I came to see.

Get the inside dopamine on why to tag businesses, organizations, and media peeps in your Facebook, Instagram and Twitter posts.

Why are you here? Who are you? What are your goals? Where are your customers? When and how can you possibly do it all? Answer all of life’s mysteries with your Marketing Plan! Or at least get thinking about the key questions.

Who are you talking to? You can’t craft a message unless you know who’s going to read it. While audience demographics are a good starting point, you’ll have a clearer picture if you build profiles with real life humans — either people you know or people you research on Facebook. It’s not creeping if you call it market research!

Google defines your online business identity. Take control of how Google is branding you by answering the call of your Google My Business listing – look it up, claim it, respond to reviews and questions, add photos, posts events. This is the single most important piece of your web presence.